Parameters’ data are collected through a real experience on the selected site: a researchers replicates the user navigation and interaction with the online store, from the entry points to order checkout following the Customer Journey, collecting data and notes. Before working with any upfitting company, ask for their work experience in the industry. The scope of work they take up includes all general, internal and routine cleaning, which includes tiles, floors, internal walls, partition walls, furniture, lighting, suspended ceilings, and cleaning like staircase cleaning, window cleaning, and deep cleans of sanitary conveniences. If you want to keep it in good condition or want to prevent more damaging problems from developing, you need to schedule a maintenance work. This will get people closer to it, but you are the one that must keep them there and convince them of what you have to offer. Get essential insights by asking your customers what they want to know about and keep an eye on your target audience’s exchanges on social media sites.

This long-sleeved dress drew lots of attention in the media and was a perfect mix of modernity and tradition. In the following part we describe how the assessment is accomplished and the outcomes. Generally speaking this model has been applied following different goals: from analysis, benchmarking and assessment activities to hi-level conceptual design and testing, outlining different Information Architecture design scenarios. He’s Professor and Researcher at the INDACO Department of the Politecnico di Milano, where he explores the connections (and also the necessary disconnections) between design and business, focusing on strategic design and user experience design. There are several applications of the Customer Journey Maps on the real world shopping experience. The model proposed in this document is probably one of the first structured Customer Journey Map specifically focused on the eCommerce experience. The Customer Journey Map is a tool used to track and analyze the user experience and assess the quality of a process or a service (see UK Cabinet Office example).

The eCommerce user experience starts outside the eCommerce website. In this phase the user tries to understand how to browse within the website and get familiar with its structure and how start the search process. The score of each phase is determined through an average (also lightly weighted) of the scores of the features. As a consequence the final score of the 5 phases will be included between 0 (no features are present) and 1 (all the features are present). The client may position some sort of issue on the “Goods Return” area along with right measures will be taken in this. That’s something President Xi Jinping may not want to risk with economic troubles mounting at home and the Hong Kong unrest showing no signs of abating. The checkout and the payment processes have to be completed in the easiest and shortest way, since each step represents a further risk to loose the customer (every page / step in this process has always a drop rate). The “speed” and fluidity of the purchasing process is strongly related with the complexity of the checkout process and the numbers of hurdles the user has to overcome. 5. Order setup and checkout process: this phase takes into account the tools and the solutions to easily fulfill the order and safely complete the checkout process.

From site exploration to product selection this phase focuses on how users discover the products in the store, identify the desired items and narrow the choice to a few selected products . For example, new online product visualizers can showcase products in a variety of real-life situations, at home and in offices. A B2c eCommerce website can be landed in different ways: through the Search Engines, the Newsletter of the website, the communication campaign and finally typing the address in the url bar. The “Search Engine Positioning” has become very important in generating visits on a website (90% of the traffic comes from Search Engine – B2c Observatory of Politecnico di Milano). Prof. Alessandro Perego is Associate Professor and currently holds the chair of Logistics Management at Politecnico di Milano, Department of Management, Economics and Industrial Engineering. Prof. Riccardo Mangiaracina is Assistant Professor at Politecnico di Milano and currently holds the chair of Mechanical and Production systems.